How migration agencies appear in directories

Every listing on migrationagent.review starts with the public OMARA register of registered migration agents. If your business employs at least one currently registered agent, it has a listing, whether or not you have ever heard of us. Your business name, registered address, phone, email and website come from the register, along with each agent's MARN and registration date. We check the register on a regular schedule and show the date of the last check on every profile.

On top of those facts we add your Google rating and reviews where we can match your business to its Google Business Profile, plus any reviews clients leave here through your invites. Everything else — your description, logo, specialisations, office hours, languages and availability — only appears once you claim the listing and add it.

Browse and search results are ordered by a published score from 0 to 100, built from eight signals. The full formula is on how we rank agencies; the table below summarises what each signal measures and roughly how much it counts.

The rating smoothing matters. Without it, one five-star review would outrank an agency with 200 reviews averaging 4.7. With it, a small number of perfect reviews barely moves you, and a large body of good reviews counts for a lot. Ties are broken by featured status, then active agent count, then alphabetically.

Scores are stored and recalculated periodically when the underlying data changes — a new review, a register update, a claim, or a change to your availability. So if you fix something today, expect the effect within days rather than the next time you refresh the page. Location pages for your state and city list agencies in that area, and each one uses the same score, so the same improvements help you everywhere your agency appears.

Tenure and roster reflect your history and size, and you shouldn't try to game them. The rest respond to ordinary good practice.

Once claimed, your dashboard scores your profile on six things: a business description, a logo, a cover image, office hours, languages spoken and specialisations. Completeness isn't one of the ranking signals, but it is what a prospective client sees when they land on your page, and specialisations feed into how Request help enquiries are matched to agencies.

Search for your agency below to see whether it is claimed, how complete it is, and where to go to fix what is missing.

Featured placement is our paid option for agencies that want more visibility in one city. It is A$50 per month through Stripe, with no lock-in, and you need to claim your listing first. Featured agencies get a reserved card at the top of their chosen city directory page, a visibility boost in ranked results, and priority when we match Request help enquiries.

Every featured placement is clearly labelled, so people browsing can tell when an agency is being promoted. It doesn't change your register facts, your rating or your reviews.

Keyword-stuffing your description won't move your ranking; the description isn't a ranking signal. Neither will listing every visa subclass as a specialisation — it makes your profile harder to read and can send you enquiries you don't want. Contacting us won't either: the standard order comes from the formula, and the only paid route is the labelled Featured placement.

The listings that do best over time are the ones that look like a real, active practice: claimed, complete, accepting clients, and collecting reviews month after month. Our guide to getting more enquiries covers what happens once people find you.