How to get more enquiries as a migration agency

For most practices, the biggest source is still word of mouth: former clients, community networks, employers, education providers and other professionals. Directories are usually the second channel, and they behave differently. People who find you there have typically never heard of you, are comparing several agencies side by side, and are judging you on what your listing shows in the first thirty seconds.

Anyone can ask for help through the Request help form, either from the site header or from a "Request help" button on an agency's card. They describe their matter, choose a category — partner or family, skilled, employer sponsored, student or graduate, visitor, citizenship or permanent residency, refusal or review, or other — and confirm their email address. Once confirmed, the request is matched with up to five agencies.

Write your specialisations in the plain words clients use: "partner visas", "skilled migration", "employer sponsored", "student visas", "tribunal reviews". A list of subclass numbers alone is harder for both people and matching to read. Full details are on how we rank agencies.

An unclaimed listing shows your register facts and little else. You can't open matched requests until you claim it, you can't send review invites, and gives a visitor no reason to choose you over the claimed agency next to it. Claiming is free: open your profile from the directory, choose "Claim this listing", and verify with a work email on your website's domain.

Search for your agency below to see whether it is claimed and how complete it is, with links to fix what is missing.

Competition for enquiries creates pressure to oversell. Resist it. Registered agents are bound by the Code of Conduct, which expects honesty with clients about their prospects and prohibits misleading or deceptive conduct, and the Australian Consumer Law applies to your marketing as well. Statements like "guaranteed visa", "100% success rate" or "we know people at the department" are the kind of claims that create real trouble, and applicants are increasingly taught to treat them as warning signs.

You can talk about your experience, the kinds of matters you handle and how you work. You can't promise an outcome you don't control, and you shouldn't publish results that imply one.

It depends on your city and capacity. Featured placement puts a clearly labelled card at the top of one city directory page, adds a visibility boost in ranked results, and gives you priority in Request help matching. At A$50 a month with no lock-in, it pays for itself if it brings in a single client over several months — but only if you can answer the extra enquiries quickly and your profile is already complete.

Do the free things first: claim your listing, fill in your profile, set your availability and start collecting reviews. If you then want more visibility in a particular city, Featured is a disclosed way to get it, and you can cancel from your dashboard at any time.

Ask every new client how they found you and record it in your file notes. After a few months you will see which sources bring in work and which bring in enquiries that never convert. For directory enquiries specifically, track how many matched requests you received, how many you contacted, and how many became paid consultations.

Your dashboard also lets you add a listing badge to your own website linking to your profile, so visitors to your site can see your reviews and registration. And because reviews feed both your ranking and your conversion, the most reliable long-term lever is the one in our guide on getting more client reviews. For the ranking side, see how migration agencies appear in directories.